See for yourself, honey
To the surprise of no one, “Dallas” took a hit in the ratings this week.
The TNT drama’s latest episode, “Dead Reckoning,” debuted August 25, opposite NBC’s Primetime Emmys coverage. The result: The Emmys drew 15.59 million viewers — the annual broadcast’s second biggest haul in eight years — while “Dead Reckoning” drew 1.84 million, according to Nielsen data.
The “Dead Reckoning” audience was down roughly 7 percent from one week earlier, when 1.97 million viewers watched “Dallas’s midseason premiere. Among the advertiser-prized demographic of adults between ages 18 and 49, “Dead Reckoning” drew an estimated 557,000 viewers.
Speaking of the midseason premiere: DVR users who recorded that episode, “Denial, Anger, Acceptance,” and watched it within three days boosted the audience to 2.8 million viewers, slightly ahead of “Dallas’s” DVR-boosted average during the first half of the third season. When DVR users are counted, “Denial, Anger, Acceptance” drew 1 million viewers between ages 18 and 49.
How does “Dallas’s” Monday ratings compare to other TNT shows? The network’s most-watched drama last week was “Rizzoli & Isles,” which scored 5.21 million viewers on August 19. At the other end of the spectrum: “Franklin & Bash,” which drew 1.2 million viewers on August 20.
Also, in case you’re wondering: “Dead Reckoning’s” August 25 audience is “Dallas’s” fourth-smallest opening night audience this year. The lowest: John Ross and Pamela’s wedding episode, “Lifting the Veil,” which drew 1.78 million viewers on March 17.
Overall, “Dallas” is averaging about 1.97 million viewers on Mondays this year, down from approximately 2.66 million viewers during its second season and more than 4 million viewers during Season 1.
TNT hasn’t announced if “Dallas” will return next year. The network is expected to wait to see how the show performs during its summer run before deciding whether to renew it.
What do you think of “Dallas’s” latest ratings? Share your comments below and read more of Dallas Decoder’s news coverage.
